DStv has officially been confirmed as the new sponsor of the Premier Soccer League (PSL) ahead of the 2020/2021 season.
Image Copyright – Steve Haag Sport
The news comes after Absa ended their 12-year sponsorship of the PSL at the end of last season.
The announcement of the new sponsorship was made by PSL chairman Irvin Khoza on Thursday evening.
Khoza said at the press conference: “The PSL announces that DStv is now the official sponsor of the PSL.
“This competition will be referred to as the DStv Premiership.
“It’s a synergy that is powerful in what it brings to the supporters in that it the PSL continues to innovate and improve its products, which will have the full backing of DStv, whose offering requires an abundance of local content.
“There is no them and us. We are joined at the hip to produce enhanced consumption for the best products for our deserving supporters.”
DStv is a division of the MultiChoice Group and was already in partnership with the PSL to sponsor the reserve league, known as the MultiChoice Diski Challenge (MDC).
The new PSL season is expected to kick off next month.
