Mamelodi Sundowns have appointed former Chelsea scout Flemming Berg as the DStv Premiership club’s new sporting director.
Berg joins Sundowns after he left his role as Head of Elite Football Development at the Danish Football Association, a position he held for the last seven years.
Berg has a high reputation in world football and spent seven years (2005 to 2012) as English Premier League side Chelsea’s chief international scout.
Masandawana chairman Tlhopie Motsepe detailed the reasons behind the appointment, saying: “There are numerous reasons why we chose to bring Flemming to the Yellow Nation.
“One of the most important reasons is that he understands that Mamelodi Sundowns has a responsibility to its most important partner – our supporters.
The happiness in the room was visibly obvious and the Danish pig farmer struggling to make 👆🏾sign. Khona what does the sign mean? pic.twitter.com/NTDFuoQJZq
— Dabane (@Sgadi28) April 5, 2022
“He understands that it is our responsibility to play entertaining, inspiring and winning football. The Sporting Director also understands that Mamelodi Sundowns is not just a football club, we are a South African footballing institution and that we have a duty to our country.
“Our duty is to make a meaningful contribution to South African football, to promote and develop young coaches and players; to make the game better, and above all, our duty is to provide the very best pool of South African footballers for our National Team to select.”
The 49-year-old Berg is looking forward to his new role in South Africa also expressed his excitement to meet the Sundowns supporters.
He said: “It is a great honor to be here and to be given the possibility to work with this fantastic club. The history and culture are in many ways overwhelming.
“I am so proud, and I am looking forward to taking the position as Sporting Director for Mamelodi Sundowns.
“I can’t wait to meet the amazing supporters of the club that I have heard so much about. We will all make you happy and proud through victories based on an attacking and inspiring style of football.”
Mamelodi Sundowns new Sporting Director has huge targets. pic.twitter.com/dtgEgJiXeM
— iDiski Times (@iDiskiTimes) April 5, 2022
The new Sundowns sporting director’s immediate task will be to focus on enhancing the clubs’ developmental structure and to provide leadership on talent development and football methodology.
Berg’s role will also be to ensure that there is a clear pathway for Sundowns academy players to play for the first team or teams abroad.
