Global sports marketing agency Roc Nation Sports, a division of Jay-Z owned Roc Nation, has added Aphelele Fassi to it growing roster of Springboks.
The 23-year-old joins his Bok captain Siya Kolisi and fellow internationals Cheslin Kolbe and Sharks team-mate Sbu Nkosi as well as retired two-time Rugby World Cup winner Tendai “Beast” Mtawarira on the books of Roc Nation.
Fassi made his debut for the Springboks against Georgia in July, making an impressive mark on the international stage with a try on first touch of the ball.
He has risen through the ranks from the Sharks Academy to the pinnacle of the Springbok green and gold at a quick pace. He has been touted as a star of the future with two international tries in as many matches, his natural talent, skill and agility bringing fireworks to the field.
Fassi says he is looking forward to this new chapter of his career: “Roc Nation Sports are a family who are committed to professionalism, growing players holistically and helping them make a difference in their community. I was attracted to Roc Nation’s capabilities which align to the big dreams and goals I have for my career. Given that my career is still quite young, knowing I have the right people around me gives me the peace of mind to focus on my priority which is rugby.”
“Aphelele is one of the most talented young rugby stars in South Africa and in the sport. Partnering with him is a natural fit due to both his rugby skills and incredible life story. We are looking forward to growing with him throughout his exciting career and providing him with the best opportunities to achieve his rugby and personal goals,” Michael Yormark, President of Roc Nation Sports said.
He joins a growing roster of Springbok players in the Roc Nation Sports stable, adding to Siya Kolisi, Cheslin Kolbe and Sbu Nkosi. Other players on the books of the Jay-Z owned agency include Proteas cricketers Temba Bavuma and Lungi Ngidi and Spar Proteas netball captain Bongi Msomi.
The Sharks, AC Milan and Mamelodi Sundowns FC make up the consulting clients list.
About Roc Nation Sports International
Roc Nation Sports, a sub-division of Roc Nation, launched in spring 2013. Founder Shawn “JAY-Z” Carter’s love of sports led to the natural formation of Roc Nation Sports, supporting athletes in the same way Roc Nation has been working alongside and advocating for artists in the music industry for years. Roc Nation Sports focuses on elevating athletes’ careers on a global scale both on and off the field. Roc Nation Sports conceptualizes and executes marketing and endorsement deals, community outreach, charitable tie-ins, media relations, and brand strategy. Roc Nation Sports’ roster includes premier athletes such as Robinson Cano, Skylar Diggins-Smith, Kyrie Irving, Siya Kolisi, Kevin De Bruyne, Romelu Lukaku, Cheslin Kolbe, CC Sabathia, Saquon Barkley, Lungi Ngidi, Dez Bryant, Leonard Fournette, Temba Bavuma, Danny Green, Tendai Mtawarira, Juju Smith-Schuster, Sbu Nkosi, Todd Gurley, Justise Winslow, LaMelo Ball, Jaire Alexander, Bongiwe Msomi, Ronnie Stanley, and Michael Vick.
