The Springboks will campaign to the conclusion of the next Rugby World Cup in Australia in 2027 under a new rallying cry - 'Forever Green, Forever Gold'.
The Boks are asking South Africa to go “Forever Green, Forever Gold”, while maintaining the iconic #StrongerTogether hashtag.
The Springboks won the Rugby World Cup with a team made up of players with five different home languages and now the team is doubling down on the sentiment by asking South Africa for a lifelong commitment to the principle and all it has come to stand for.
The new message reflects the instruction Rassie Erasmus gave to his players following the Rugby World Cup victory in France in 2023, when he charged his players to remain true to the spirit of unity and optimism they had developed as a team when they return home to South Africa.
“The people carried us through that World Cup, although they weren’t there, we felt them. I just felt let’s give that support back not just through rugby,” Erasmus said.
Meanwhile, as the Boks prepare for their first appearance on home soil since their World Cup victory in France, South Africans are being asked to mark the occasion this Friday – the first #BokFriday of the year – by wearing their green and gold colours in support of the team and its message of inclusiveness and optimism.
We are #ForeverGreenForeverGold - more here: https://t.co/1ewLWbA4Ry 💚💛#Springboks pic.twitter.com/ynxzQsgbbi
— Springboks (@Springboks) July 1, 2024
Springbok captain Siya Kolisi said: “Wearing the green and gold jersey is an honour and a privilege and my heart will forever be green and gold. This new slogan is a message to live the principles of #StrongerTogether in our daily lives, as well as give your commitment to the Springboks forever, in the way that we always strive to give our all for the country.”
To celebrate the launch of the “Forever Green, Forever Gold” campaign, SA Rugby promises a roster full of fan engagement moments including a nationwide school war cry challenge, radio competitions, exciting new merch, and an inspiring new Rassie Erasmus content series to follow on from the popularity of the documentaries Chasing the Sun 1 and 2.
